It’s no secret that ownership of a brand is one of the most critical factors in its success. Even small brands can thrive if the owners are passionate about what they do and have the resources to drive growth. With this in mind, many brands are looking to increase their Ownership through strategic partnerships or in other ways. In order to better understand what Maytag might be up to, we spoke with Brandon Newbold, author of Brand Strategies for Millennials and co-founder of Modern Parenting. Brandon has worked with startups, online stores, and major corporations as a brand strategy advisor for over a decade, helping them develop unique strategies for growing their business. Here’s what he had to say about his experiences working with Maytag and his thoughts on who really owns Maytag today.
Who Owns Maytag?
The owners of Maytag have been around for quite some time, but the brand has only recently begun to gain traction among the Millennial generation. The company was founded in 1953 by George and Juliette Bogdan as Bogdan’s Maytag, with the name changing to Maytag in 1985. After Bogdan’s death in 1985, his sons George Jr. and Christopher Coon became the majority shareholders, with George Jr. becoming the CEO in 2011. Maytag is now a privately owned company headquartered in North Carolina with operations in the U.S., Canada, the United Kingdom, China, and other countries.
How to Increase Ownership
As the oldest brand in the family, Maytag has the potential to generate significant growth over the next decade. To maximize this potential, it’s crucial that the owners do their due diligence when identifying strategic partnerships and acquiring new customers.
The Importance of Brand Awareness
It’s no secret that brand awareness is crucial to success for any business. However, this is particularly true for startups and small businesses because brand awareness relies almost entirely on word of mouth. It’s the lioness’s experience and recommendations that help build brand awareness, which in turn will allow for greater success for Maytag.
There is no question that ownership of a brand has a significant impact on the success of a company. However, the ownership of Maytag is a unique case because the company is privately owned and managed. As a result, the owners can make decisions that directly impact the success of the brand. This ownership structure has many advantages, including the ability to pursue strategic partnerships that can significantly expand the reach of Maytag. These partnerships also have the potential to significantly increase the value of the brand. If you’re interested in how can you increase your Maytag’s ownership, then this guide is for you. We’ve outlined 5 strategic partnerships Maytag is considering and 5 other potential avenues for ownership. Make sure to keep an eye out for future blogs from us as we cover key takeaways from the presentation. CREDITS: Have a question for the lioness? Contact us! This blog post originally appeared on Brand Strategies for Millennials. Do you have a question about business or brand strategy? Ask us in the comments below! Looking for more ways to expand your business? Take a look at our list of the best business expansion ideas.