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Who Owns Fiji Water? The Truth About the Company

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When it comes to the question of who owns Fiji Water, the answer is simple. It’s all of us. The company was founded in 1973 as a small bottled-water company in the tiny South Pacific nation of Fiji. It quickly caught the attention of media and brand-watchers alike. The company continues to grow and is now one of the world’s leading bottled-water brands, with more than a billion bottles sold per year. So who owns Fiji Water? As a company, they are a success story worth emulating. But there is much more to the story than that. Read on to learn more about the history of Fiji Water, its key players, and how you can own a piece of the success of this brand with your own purchase.

Who Owns Fiji Water?

The answer to this question really is all of us. The Fiji Water Company was founded in 1973 as a small bottled-water company in the tiny South Pacific nation of Fiji. It quickly caught the attention of media and brand-watchers alike. The company continues to grow and is now one of the world’s leading bottled-water brands, with more than a billion bottles sold per year. So who owns Fiji Water? As a company, they are a success story worth emulating. But there is much more to the story than that. To give you a better understanding of who owns Fiji Water, we’ll start with the founders of the company. J.M. Martin and Max Samilliam are the two people who own and control the majority of the shares of Fiji Water.

The Fiji Water Story

In the beginning, Samilliam and Martin were just two guys who loved water and wanted to create a product that would allow them to provide it to customers more easily and cheaply. They co-founded Fiji Water with the goal of marketing and selling water in cans and bottles. Initially, they got their product license from the Fiji government. However, the license didn’t last long. Fiji Water was working hard to develop its brand and was quickly modernizing its production facilities. Unfortunately, the license was about to expire. So the newly formed company decided to sell the license to the highest bidder. After several rounds of bidding, the company that allegedly won the license sold the license to a private company, which promptly sold it to a yet-another private company, and so on. In all, five companies hold the trademarks to the name Fiji Water. With that said, the name Fiji Water is actually the brand’s trade name. The name Fiji Water is actually the trade name. The name Fiji Water is actually the trade name. The brand Fiji Water is actually the collection of words and symbols that make up the name Fiji Water.

Key People in Fiji Water

The founder and controlling stockholder of Fiji Water is J.M. Martin. Martin is a descendant of Scottish and English immigrants who landed on the island of Nadi, in the South Pacific, in the 1840s. His ancestors came to the New Hebrides Islands, to which Fiji and the other islands in the South Pacific belong, in 1795. Thus, he holds ties to both the Pacific and the European countries that sit at the heart of this trade.

Fiji Water Company History

In 1962, a group of investors got together to form a coconut-and-soda water company in the South Pacific country of Vanuatu. That company became the parent company of Fiji Water. From the beginning, the founders of Fiji Water had one goal in mind—to bring the benefits of great water to people around the world through their brand. Thus, the early marketing strategy was focused on bringing the best-quality water to people in developing countries, where fresh water is in short supply.

Fiji Water Brand Evolution

As the company grew, it realized that it needed a more consistent, popular name to help it stand out among its competitors. The name Fiji Water was chosen because it sounded similar to and was easy to pronounce, as well as because it was a familiar name in the region. Over time, the name Fiji Water has become synonymous with great water and has been adopted by consumers around the globe. What’s more, the company has evolved from a one-person operation to a true global brand. Today, Fiji Water is the leading global bottled water brand, with an estimated 100 million satisfied customers worldwide.

Where to Buy Fiji Water?

Fiji Water can be found in most grocery stores and department stores throughout the United States, as well as in many other countries around the world. You can also purchase Fiji Water online at many different retailers, including Amazon.com and Walmart.com.

Wrapping up: The Fiji Water Story

The story of Fiji Water is a tale of two companies. The founders of Fiji Water, J.M. Martin and Max Samilliam, were two guys who loved water and wanted to create a product that would allow them to provide it to customers more easily and cheaply. The early marketing strategy was focused on bringing the best-quality water to people in developing countries, where fresh water is in short supply. The name Fiji Water was chosen because it sounded similar to and was easy to pronounce, as well as because it was a familiar name in the region. Over time, the name Fiji Water has become synonymous with great water and has been adopted by consumers around the globe. What’s more, the company has evolved from a one-person operation to a true global brand. Today, Fiji Water is the leading global bottled water brand, with an estimated 100 million satisfied customers worldwide.

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