Most people do not know “who owns etonic shoes” And that’s what we’re going to see today
Etonic is a company that creates athletic shoes for running, training, and fitness. It was founded in 1968 by Sidney Etonic, who originally wanted to make more comfortable shoes than the ones he had worn while running in high school.
Since then, the company has expanded to produce clothing and other sport-related equipment.
Who Owns Etonic Shoes?
Etonic is a premium footwear brand that was found in 1982. The company was located by Mike Ashley, who became its chairman and owner in 2007.
Ashley, who is the current owner of Sports Direct, is responsible for the brand’s continued success and the ultimate sale of the brand. In 2016, Sports Direct faced financial difficulties and survived; Sports Direct sold a 50% stake in the shoe company to Federline Capital Partners.
Etonic is privately held and headquartered in San Francisco. Most of the company’s shares are owned by Sidney Etonic, who retains a controlling interest of about 70%. Etonic does not report its sales or earnings publicly.
The company’s current shareholders include:
- The Etonic family.
- Venture capital firm Kleiner Perkins Caufield & Byers.
- Redpoint Ventures.
- Solara Capital.
- Hong Kong-based Inventure Holdings.
Sidney Etonic’s daughter Annie is Etonic’s President and CEO.
Etonic is also looking to grow by forming partnerships with companies in the sports industry. In 2017, the company entered into a collaboration with Los Angeles based start-up Firecracker to develop an Etonic-brand foam roller.
Etonic’s Footwear
Etonic produces a range of athletic shoes under the Etonic brand.
Where to Buy Etonic Shoes
Now you know “who owns etonic shoes” but you know about where to buy etomic shoes?
Etonic does not currently produce any athletic shoes itself but is now the exclusive distributor of brands such as Converse and Adidas.
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Company History
The company’s origin dates back to 1968 when Sidney Etonic’s company produced personal running shoes. This company grew and merged with Aldine Manufacturing Company, which offered military-style footwear and has been present in the athletic footwear industry ever since.
Etonic currently holds a market share of 10%, and it is one of the most profitable companies in the Athletics/Running shoe market.
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Shareholders
Source: Company Website
The company is very new on the scene and was incorporated as Etonic, Inc. in 1968. The Chairman and CEO are Phil Baxter. Baxter has a wealth of experience in the sporting goods industry. He has been involved in the footwear business since 1970 and has over 20 years of experience in running, skiing, and triathlon apparel. Baxter was also Vice President of SKATE and Vice President of Warrior Sports and participated in business strategy, finance, manufacturing, product development, and marketing at both companies.
J.P. Morgan Private Bank is the company’s largest shareholder. It owns a controlling interest in Etonic and holds 11.33% of the company’s total outstanding shares.
Pilkington Group and Steinhoff International are Etonic’s most significant competitors.
What is the company’s mission statement?
Etonic says that its mission is to “meet the needs of athletes and fitness enthusiasts worldwide by providing superior athletic footwear, apparel and equipment.” In addition, the company aims to inspire confidence in young athletes by building “an enduring brand and reputation based on durability and performance.”
Etonic’s CEO and founder Sidney Etonic passed away in 2013. His son, Dan Etonic, also named a 2019 CFA Institute 40 Under 40 Rising Star, the company’s CEO and president.
Etonic recently received significant funding from Boca Raton based private equity firm Avista Capital Partners. According to a news release, Avista has invested $5.4 million for a 25 per cent stake in the company.
Etonic’s products are available online and in some retail locations in the U.S.
Where are they Based?
Etonic is in Richmond based, London.
Who are their biggest competitors?
Other shoe companies include Saucony, Nike, Puma and Adidas.
How many employees does Etonic have?
The company has 210 staff, and the company workforce is in headquarters in Richmond, London.
They are primarily in engineering, sourcing and marketing roles.
Etonic’s biggest shareholder is a sports marketing company, Visual Capitalist.
What do Etonic’s employees think of them?
The brand has received rave reviews from its employees and has a rating of 7.6 out of 10 on Glassdoor.
One employee stated: “Etonic does not go the extra mile for us. It is overly bureaucratic, closed-off and does not give me a sense of pride in wearing the product.
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