T-Mobile is the sixth-largest wireless carrier in the United States, with an estimated 21.5 million customers as of December 2018. The company has made significant strides in the last few years to shed its old image and gain new customers. Besides its affordable high-end smartphones, T-Mobile’s Orange is its value brand. There are a number of reasons why T-Mobile is seeing such a turnaround these days. Let’s take a look at who owns T-Mobile and what that means for the future of the company.
Who Owns T-Mobile?
T-Mobile is the sixth-largest wireless carrier in the United States, with an estimated 21.5 million customers as of December 2018. The company has made significant strides in the last few years to shed its old image and gain new customers. Besides its affordable high-end smartphones, T-Mobile’s Orange is its value brand. There are a number of reasons why T-Mobile is seeing such a turnaround these days. Let’s take a look at who owns T-Mobile and what that means for the future of the company. German Telekom German Telekom is one of the world’s largest telecom companies, with operations in Europe, the Americas, and Asia. Telekom is the majority shareholder in T-Mobile US, holding 63% of the company. T-Mobile US Inc. T-Mobile US Inc., formerly known as Deutsche Telekom USA, Inc. is one of two operating companies in T-Mobile. T-Mobile US operates a wireless network that provides wireless services to the general public. John Legere John Legere is the controversial CEO and founder of T-Mobile. Legere has a long history in the wireless industry, having founded and served as CEO at several different wireless companies. He is also known for being inflammatory, often mocking competitors and industry leaders.
T-Mobile US Inc.
T-Mobile US Inc., formerly known as Deutsche Telekom USA, Inc. is one of two operating companies in T-Mobile. T-Mobile US operates a wireless network that provides wireless services to the general public. The majority of T-Mobile’s revenue comes from the sale of mobile and voice service. In 2018, 72% of T-Mobile’s revenue came from the sale of mobile service. The company also sells data plans for smartphones and tablets.
John Legere
John Legere is the controversial CEO and founder of T-Mobile. Legere has a long history in the wireless industry, having founded and served as CEO at several different wireless companies. He is also known for being inflammatory, often mocking competitors and industry leaders. He is known for his Twitter antics, often posting controversial comments in a bid to get attention. However, it is his marketing strategy that has helped transform T-Mobile into what it is today.
Bernie De Ruvo
Bernie De Ruvo is the CMO of T-Mobile. Before joining the company, De Ruvo spent eight years at Sprint, where he rose through the ranks to become the Chief Marketing Officer. Before joining Sprint, De Ruvo served as the CMO at AT&T. De Ruvo is known for changing the way consumers view value. In the past, a deal was a deal. However, with De Ruvo in charge, T-Mobile changed its tune, offering customers unlimited data for just $5 a month.
How T-Mobile Went From Dirty Word To Hot Brand
T-Mobile went from being a dirty word to a hot brand. After Legere took over the company, he drove a campaign to make T-Mobile sound more impressive than its competitors. By emphasizing how the company was the “dirtiest” of all the major wireless carriers, Legere drove interest in the company. This attention-seeking tactic paid off, as T-Mobile gained over 100 million new customers since Legere took over. As interest in the company grows, so do the company’s stock prices.
Bottom line
T-Mobile is a lightning-in-a-bottle wireless carrier with low prices, a hot CEO, and an exciting brand campaign. It’s also a great example of how a telecommunications company can be a public company again. With its low prices and strong network, T-Mobile is a great value choice for wireless customers. The company is also laying the groundwork for a major future growth spurt. After the dust settles, this will be a company to keep an eye on.